Digital Marketing Senior Manager
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.
Position Overview:
The Digital Marketing Senior Manager, serves as the central orchestrator of digital launch execution and ongoing marketing operations for assigned brand(s) and tactics in the U.S. This role functions as the single point of accountability for digital marketing delivery of all digital promotional assets and translating brand strategy into a coordinated, compliant, and measurable digital ecosystem.
The individual will own the integrated digital strategy and roadmap for both HCP and Patient audiences, partnering across Brand, Medical, Legal, Regulatory (MLR), Omnichannel, IT, agencies, and external vendors to ensure that all digital initiatives are delivered on time, on budget, and aligned to commercial objectives. The role blends strategic planning, product ownership, operational excellence, and stakeholder influence without direct authority.
This position requires a versatile collaborator who can operate equally well in strategy discussions, launch planning, and day-to-day execution while enabling adoption of new capabilities such as personalization, AI-enabled engagement, and omnichannel optimization.
Key Responsibilities:
- Partners with Marketing, Sales, and Analytics and Insights teams to help shape digital brand strategy, segment the market, and develop messaging
- Leads the development and implementation of digital tactical plans for our marketed product and relevant disease state education for all indications
- Identify and evaluate current and emerging digital opportunities (e.g., AI, personalization, omnichannel optimization) to enhance tactical effectiveness, brand recall and brand positioning
- Manager to the Digital Marketing Manager, who will focus primarily on owned/first party assets
- Develops strong partnerships with cross-functional teams to support business goals Ensures appropriate metrics are in place to measure impact of tactics in market
- Oversee vendor relationships, including performance management, contracting support, invoicing, and financial tracking.
- Effectively partner with cross-functional teams (medical, legal, regulatory) to successfully steer projects through the promotional review process
- Manage project finances and identify opportunities for operational efficiencies and process improvement
- Leads and manages agency partners to ensure on budget and on time deliverables
- Sets priorities to align with business objectives
Qualifications & Experience
- Bachelor’s Degree in marketing or related field
- 4+ years of pharmaceutical marketing or related experience
- Experience with engagement tactics, social media campaigns, and interpreting engagement data
- Experience with HCP awareness & growth digital campaigns
- Project Management
- Demonstrated ability to collaborate and work cross functionally
- Excellent communication skills and organizational skills
- Demonstrated fluency in articulating complex scientific concepts and data
- Requires high sense of urgency with strong leadership and organizational skills
- Digital Marketing experience outside of the pharma/bio preferred
- Experience managing people preferred
- Oncology/Hematology experience preferred
- Boxed Warning product experience preferred
- Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
- Requires travel, including weekend travel, up to 20%
The expected salary range for this position based on greater Boston, MA location is $137,700-178,500. Actual salary pay will be based on multiple factors, including geographic location, experience, qualifications, and other job-related factors permitted by law.
Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.